The Weather Channel posted an internal marketing pitch, I mean feature article, about why they've deemed themselves the official naming entity for big winter storms. From the article:
During the upcoming 2012-13 winter season The Weather Channel will name noteworthy winter storms. Our goal is to better communicate the threat and the timing of the significant impacts that accompany these events. The fact is, a storm with a name is easier to follow, which will mean fewer surprises and more preparation…
This is an ambitious project. However, the benefits will be significant. Naming winter storms will raise the awareness of the public, which will lead to more pro-active efforts to plan ahead, resulting in less impact and inconvenience overall…
Finally, it might even be fun and entertaining and that in itself should breed interest from our viewing public and our digital users.
"Why The Weather Channel is Naming Winter Storms" (Thanks, Gil Kaufman!)
Rising tides and rain in Venice are flooding the city, and hotels are giving guests knee-high rubber boots so they can slosh their way from one tourist attraction to another. From Yahoo News: The high water, known locally as “acqua alta”, was amusing for tourists and a nuisance for residents going about their business, but […]
This video visualizes a century of tropical storm destruction in one minute.
This fascinating video from the American Chemical Society answers that question but unfortunately provides no answers about why so many clouds look like bunnies.
A typical security camera can give you peace of mind. But that might be offset by the nagging feeling that it’s watching you, too. The best kind of security system is one that protects both your home and your privacy, and the blurams Dome Pro 1080p Security Camera is one rare model that’s set up […]
Sous vide cooking: It sounds fancy, but it’s actually one of the easiest and most reliable ways to cook. It’s the reason why many restaurants are able to put out delicious dishes with a consistent flavor. All you need is the right equipment, and that hasn’t always been available to those outside the resto crowd. […]
The more you use your computer, the more it becomes possible for others to use it too. Where there are anti-virus systems, there are hackers looking for a way to get around them. That’s why it’s important to get software that doesn’t just passively scout for viruses in the background. The folks behind GlassWire have […]