On the Guardian, Charles Arthur has totted up the lifespan of 39 products and services that Google has killed off in the past due to insufficient public interest. One interesting finding is that Google is becoming less patient with its less popular progeny, with an accelerating trend to killing off products that aren't cutting it. This was occasioned by the launch of Google Keep, a networked note-taking app which has the potential to become quite central to your workflow, and to be quite disruptive if Google kills it -- much like Google Reader, which is scheduled for impending switch-off.
So if you want to know when Google Keep, opened for business on 21 March 2013, will probably shut - again, assuming Google decides it's just not working - then, the mean suggests the answer is: 18 March 2017. That's about long enough for you to cram lots of information that you might rely on into it; and also long enough for Google to discover that, well, people aren't using it to the extent that it hoped. Much the same as happened with Knol (lifespan: 1,377 days, from 23 July 2008 to 30 April 2012), or Wave (1,095 days, from May 2009 - 30 April 2012) or of course Reader (2,824 days, from 7 October 2005 to 1 July 2013).
If you want to play around further with the numbers, then if we assume that closures occur randomly as a normal distribution around the mean, and that Google is going to shut Google Keep, then there's a 68% chance that the closure will occur between April 2015 and February 2019. Even the later date wouldn't be much longer than Evernote - which is still growing - has already lasted. Is Google really that committed to Keep?
Google Keep? It'll probably be with us until March 2017 - on average
When social media was young, it was obvious that it had some pathologies -- perverse incentives that drove people toward antisocial behaviour. Back in those days, a company named Flickr did some radical things that made it (briefly) the best social network on the internet (until Yahoo bought it and all but destroyed it): among […]
After Deadspin's Laura Wagner published an incredible, brave, detailed look at how her new private equity masters -- Jim Spanfeller/Great Hill Partners -- were running Gawker now that they'd acquired it from Univision, the company (now called "G/O Media") struck back.
The Wall Street Journal investigates major corporations' ad buyers' practice of blacklisting of ads on news stories that deal with the world's most urgent issues, including any news story that contains the word "Trump" or "racism" or "gun" or "Brexit" or "suicide" (so much for reporting on the opioid epidemic).
There’s reading for pleasure, and then there’s reading for fuel; absorbing the great ideas in nonfiction books so you can apply them in your own life. In today’s hectic pace, it can be difficult to find the time to do that reading – especially for the entrepreneurs and professionals who can benefit the most from […]
Breaking into the big leagues as a project manager isn’t done overnight, but there are principles that anyone can learn, and they’re applicable to nearly any business. No matter what your field, if there are multiple teams working toward a common goal, you’re going to need a roadmap. The Project Management Professional Certification Training Suite […]
On the one hand, nostalgia is “a corruption of the historical impulse,” according to William Gibson. On the other hand, “Super Mario Bros.” will never not be cool. Luckily, there’s a way to satisfy that retro gaming while still keeping an eye on the future: The GameShell Kit. This thing is simultaneously the last handheld […]