Cool Hunting: "During a visit to Las Vegas we had the opportunity to dig a little deeper with Bally Technologies' Director of Game Development, Brett Jackson. He offered some insight into the surprisingly complex innovation, psychology and design behind the slot machines that illuminate so many casino floors."
Influence: The Psychology of Persuasion is Robert Cialdini’s absolute classic book outlining six principles that you can use to convince people to do things and/or defend yourself against coercion. I hadn’t seen this 2012 animated explainer video above narrated by Cialdini and Steve Martin, not the comedian but rather co-author of Yes! 50 Scientifically Proven […]
The Decoy Effect is a simple but powerful trick that marketers use to influence you to buy something that is bigger or more expensive than you need or want. I fall for this every time I go to the movies and think I’m going to buy the medium popcorn but end up getting the large […]
Trying to see the world through someone else’s eyes is a great way to build empathy and understanding between people. Turns out, this approach — when taken literally — also works with robots. Researchers from the University of Bourgogne, University of Trento, and their colleagues used a head-mounted display to put people “inside” a robot […]
Do you own a Mac? Unless you’re using it for a paperweight, you almost can’t afford not to get the Magnificent Mac Bundle. It’s a roundup of some truly essential security and file management apps, bundled up with great photo and video enhancers. The best part is that all nine apps are potentially available for […]
As much as vaping has taken over the market during the last decade, there’s still a lot of questions about the technology, as well as health concerns that we’re just now finding out about. One thing you can say about smoking: You know exactly what you’re getting, especially when it comes to pipes that you […]
We can’t all go through life with just a pair of sneakers and flip-flops. Sometimes, you have to invest in a pair of high-quality dress shoes. However, you’ve probably discovered that high-end footwear almost always comes with eye-popping price tags. You’ve got to compromise on second-hand or just suck it up and take out a […]