My Little Pony: Friendship is Manly

Little Maddie is Big Shot Toyworks's first character in a new toy line called "Friendship is Maddness." (via Laughing Squid) READ THE REST

The Brony Thank You Fund spun out of a Reddit forum Indiegogo fundraiser for fans of My Little Pony: Friendship is Magic ("bronies" and "pegasisters"). After raising money to run an ad thanking the show's creators for doing such a great job, the organizers donated the hefty excess balance to Toys for Tots. The project… READ THE REST

"Why?" The New York Times investigates: "We are responding to the desire by our fans to experience the brand in more ways," said John A. Frascotti, Hasbro's chief marketing officer. "They imagined themselves as which pony they would be or which pony they identified with the most." So Hasbro created Equestria Girls, a parallel world… READ THE REST

If you include video in social media posts for your business, you'll see a 66 percent boost in serious engagement. Your brand awareness will be up over 50 percent. And an overwhelming 93 percent of marketers confirm that video on a social media post has resulted in a new customer. While the numbers are compelling,… READ THE REST

Studying for vocabulary tests in grade school was always the worst. Just you, a list of words, a sheet of paper and a pencil…and endless, endless, endless repetition. It was always the equivalent of an educational death march. But the importance of an extensive vocabulary is undeniable. The disparity in vocabulary from 3-year-olds in rich… READ THE REST

In case you've been under a rock the past few years, CBD is one of the fastest-growing businesses in America. In fact, one in seven American adults use cannabis-derived products.  With only three states still prohibiting the use of CBD-infused oils, tinctures, creams, and consumable foods and drinks, millions are discovering CBD's therapeutic relief and… READ THE REST