Who's to blame for 'Daughter Killed in Car Crash' mailing sent to parents? Big Data.

Mr. and Mrs. Seay received a mailing sent by OfficeMax, on which, below Mike Seay's name, was printed "Daughter Killed In Car Crash." How'd that get on a junk mail envelope? "Most likely from a customer-service representative who collects information during a sale for the store's use, according to an executive who knows the data-collection industry. Details are electronically passed from company to company and finally to a printer." More in the Wall Street Journal.