New Disruptors 66: Crowded House with Joshua Lifton

Joshua Lifton is one of the founders of Crowd Supply, a company that crowdfunds around products. They take a very different approach to preparation, funding, and follow-up than Kickstarter. Kickstarter just announced that it had crossed $1bn in pledges in its five-year lifetime. Of that, it's disbursed nearly $850m. It's on track to facilitate perhaps half a billion in 2014 alone.

The name Kickstarter may be used interchangeably with the term crowdfunding, and it is the 800 lb. gorilla in the space. (Watch out for the shipping charges on that gorilla, especially internationally.) But in its wake, hundreds of millions of dollars are being raised from all sorts of other sites which fill in important aspects of ecosystem, and Crowd Supply is one of them.

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What do the Nikola Tesla Museum, the film that won this year's Sundance Film Festival, and a baby have in common? They've all been crowdfunded on Indiegogo! Choose Flexible Funding to keep all the funds you raise even if you don't meet your goal. Listeners visit to receive a 25% discount on fees.

Things we mention in this episode:

Dan Shapiro and I spoke about his Robot Turtles game and its fulfillment issues in Episode 59.

Andrew "bunnie" Hwang and Jie Qi used Crowd Supply to fund Circuit Stickers. I spoke with bunnie in Episode 33 about how he creates projects and the production of products in China, especially electronics. He'll be launching his open-laptop project, Novena, as a campaign on Crowd Supply.

Helium is a funded supercapacitor-powered portable speaker that's also hackable — a category that Crowd Supply tags so that potential backers can more easily find user-modifiable and -buildable products.

The New Disruptors is a podcast about people who make art, things, or connections finding new ways to reach an audience and build a community. Glenn Fleishman is the host, and he talks with new guests every week. Find older episodes at the podcast's home.

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