Facebook continues to tighten the screws on the businesses that use the service to market to their customers. Independent research shows that new updates from businesses reach about six percent of the people who follow those businesses. It is rumored that Facebook intends to reduce this number to "between one and two percent" over time. Businesses that want to reach the people who follow them at higher rates will have to pay Facebook to reach them through paid advertisements.
If you're building your business's marketing and customer relations strategy atop Facebook, take note -- and remember that if you have a real website, all your readers see your posts, even if you don't pay Facebook!
Facebook declined to comment on the percentage of fans that see posts from a typical Facebook page (the last publicly disclosed figure was 16 percent in the summer of 2012), but the company admitted in December that posts from Pages are reaching less users. Facebook attributes this change to increased competition as more people and companies join its service. The typical user is inundated with 1,500 posts per day from friends and Pages, and Facebook picks 300 to present in the News Feed. Getting squeezed out are both posts from Pages and meme photos as Facebook shifts its focus to what it deems “high quality” content.
The solution for brands with declining engagement, according to Facebook, is to buy ads. “Like many mediums, if businesses want to make sure that people see their content, the best strategy is, and always has been, paid advertising,” a spokeswoman said in an emailed statement.
The Free Marketing Gravy Train Is Over on Facebook [Victor Luckerson/Time]
On Thursday, Tesla denied media reports that it fired employees who chose to stay at home during the coronavirus pandemic, rather than expose themselves to possible infection at Elon Musk’s California factory.
A Black man in Detroit was wrongfully arrested and detained by police who mis-identified him with a false facial recognition hit. The case of Robert Williams, an innocent person who was held in police custody for a day, is the first publicly reported case of artificial intelligence resulting in a false arrest in the United […]
Eddie Bauer, Magnolia Pictures, Ben & Jerry’s, REI, and Patagonia are some of the brands that have suspended Facebook ad campaigns over the platform’s reckless content moderation practices that allow political and COVID-19 disinformation to proliferate.
For all their power and capabilities, image editing software isn’t like sitting down to play a video game. You aren’t there to have fun. You’re likely looking to make a few minor tweaks to an image to make it ready to be shared, then you move on with satisfaction in a job well done. If […]
This is truly a golden age for fans of a big ginormous TV screen. Not too long ago, to buy a television over 40 inches usually meant wheeling one of those massive Mitsubishi or Toshiba projection monoliths into your home, consuming a vast portion of any room at a cost of potentially $7,000 to $8,000. […]
Nearly 30 years after it started its run as the most dominant productivity software ever created, the Microsoft Office suite of programs are now virtually synonymous with personal computing. From its days bundled with Windows to its current life as Office 365 cloud-based apps, there’s no reason to think perennial hits like Word, Excel and […]