Facebook continues to tighten the screws on the businesses that use the service to market to their customers. Independent research shows that new updates from businesses reach about six percent of the people who follow those businesses. It is rumored that Facebook intends to reduce this number to "between one and two percent" over time. Businesses that want to reach the people who follow them at higher rates will have to pay Facebook to reach them through paid advertisements.
If you're building your business's marketing and customer relations strategy atop Facebook, take note -- and remember that if you have a real website, all your readers see your posts, even if you don't pay Facebook!
Facebook declined to comment on the percentage of fans that see posts from a typical Facebook page (the last publicly disclosed figure was 16 percent in the summer of 2012), but the company admitted in December that posts from Pages are reaching less users. Facebook attributes this change to increased competition as more people and companies join its service. The typical user is inundated with 1,500 posts per day from friends and Pages, and Facebook picks 300 to present in the News Feed. Getting squeezed out are both posts from Pages and meme photos as Facebook shifts its focus to what it deems “high quality” content.
The solution for brands with declining engagement, according to Facebook, is to buy ads. “Like many mediums, if businesses want to make sure that people see their content, the best strategy is, and always has been, paid advertising,” a spokeswoman said in an emailed statement.
The Free Marketing Gravy Train Is Over on Facebook [Victor Luckerson/Time]
No one has been reported harmed. No bomb reported found.
A friend who works in ad-tech tells me that Verizon's datasets from its Yahoo/AOL assets are "the creepiest" in the industry, but even with every dirty trick and every stupid, harebrained scheme, the companies formerly known as Oath (because everything Verizon did made their users swear uncontrollably) are basically worthless.
Binding arbitration agreements were formalized in 1925, allowing two corporate entities of roughly equal size to resolve their disputes outside of a court, saving both parties a lot of money, but since then, the primary use of arbitration is to force employees, customers, patients and other comparatively weak parties to surrender their right to sue […]
Businesses of any size continue to use PDFs despite – and perhaps because of – their stubborn resistance to simple editing. But for those who need a little flexibility on their documentation, the search is over for alternative software. PDF Expert for Mac is the catch-all solution for wrangling those PDFs, and it’s available at […]
When it comes to tech, smaller is better, and these items fit the bill both in terms of size and price. We’ve rounded up our favorite stocking-ready gadgets, most of which are already on sale – and you can take an additional 15% off any of them with the special code MERRY15. iPM 3-in-1 Fast […]
So you’ve got a good eye for pictures? We’ve got a good eye for deals. And this holiday, there are some solid deals out there for photographers. Check out some of our favorite recent discounts on gear, software, and e-learning for photogs of any experience. Gadgets RevolCam: The Multi-Lens Photo Revolution for Smartphones This […]