Amelia Beamer writes, "I share what I learned from giving away my debut novel The Loving Dead, and why I think that the publishing industry has become personal. I also speak of an incident involving free bacon."
Beamer raises good points about what authors are really competing for: not reading time, but attention.
I think people choose what books to read the same way we choose friends. The book has to be interesting, and it has to cross your path in a way that gets your attention. It helps if the book comes recommended by someone you trust. There are so many novels out there, and I can’t remember when I last picked up a book based on a book review. I get them all through personal contacts, or chance encounters.
This may go against conventional wisdom, but I don’t think books or even authors are competing against one another. We’re competing for a potential reader’s attention with everything in his or her life. If these potential readers are anything like me, they want the book to be handed to them by a friend. They want reading to be a shared cultural experience, like Harry Potter or Fifty Shades. Most importantly, they want to read stories that speak to their interests.
So my hope is to put my books in front of as many people as possible, so that the books can make friends. Word of mouth is never about promoting a product: it’s about the personal relationship between the person giving the recommendation and the person receiving it. Making the book free is just a way to get more people involved.
The Loving Dead [Amazon]
What I learned from giving away my first novel [Amelia Beamer]
We’ve been writing about Lea Redmond since 2009 here on Boing Boing. She’s just one of those kind of people who consistently makes neat things — a real Happy Mutant! Well, her latest creative venture is Home Sweet Home, an activity deck for kids (and the young at heart). It offers inspiring prompts for whimsical, […]
Listed at $159,900 this 1,075 square-foot home in Pittsburgh, Pennsylvania is bland on the outside but features rooms with outer space, submarine, tropical island, and moonbase motifs. The owners put a lot of work into it!
The “transient bazaar” known as Lost Horizon Night Market is a covert operation. Worlds are imagined and then built inside the blank canvasses of empty box trucks. For the event, all the “proprietors,” and their appointed box trucks, convene in an unsanctioned, though discreet, location. This location is disclosed to would-be “shoppers” via text just […]
“It’s better to have it and not need it than to need it and not have it.” – “Lonesome Dove,” Larry McMurtry If the past few months have taught us anything, it’s that we need to be prepared now more than ever. Emergency situations can happen quickly and there’s no telling when you may need […]
Just as in almost any industry that seeks high-demand, well-trained workers, certification often becomes key. For project managers, that means anyone who’s serious about serving in that role with a respected company knows they’re going to need the seal of approval in one of the field’s most recognized methodologies before they stand much of a […]
Popping a new battery in a smoke detector or adding salt to your water softener are easy fixes. But if you run into trouble or a necessary repair in a cramped, tight place, sometimes with no obvious fix or easy access, it can be a pretty frustrating exercise. Since flying blind is the absolute worst, […]