Vertu and Hasselblad's $11,300 smartphone


Vertu and Hasselblad have partnered to release a ridiculously expensive smartphone. PetaPixel doubts the $11k buys you anything more than branding.

The camera inside of the Signature Touch runs off of what seems to be a fairly standard 13-megapixel 1/3rd-inch CMOS sensor.

So, unless there's some sort of special tech built into the sensor or some proprietary image processing algorithms taking place between the sensor and the screen, it's looking like Hasselblad more-or-less just slapped its name on the camera.