Video: A day in the life of a master neon sign artist

"It's like handwriting, everyone has their signature."

Portland-based master neon designer Mike Heist, who has been working in the neon industry for 30 years, is a master of his craft. He's responsible for bending of some of Portland's most iconic signage. Here's a short documentary about the process of hand-made neon signage, and the beauty of doing work you love.

From The Pressure, Film by Ryan J. Bush.