Wouldn't it be great if a billboard could actually read your mind?

Said no one, ever. Except, apparently not: the "data scientists" of Posterscope are excited that EE -- a joint venture of T-Mobile and Orange -- will spy on all their users' mobile data to "give profound insights...that were never possible before"

It's Big Data snakeoil at its creepy, tone deaf finest. After all, if you can't trust a phone company (or better yet, two phone companies!), who can you trust?

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