Uber is huge in India. Here's why.

Example of a bro who drives for Uber, courtesy of Uber.


Example of a bro who drives for Uber, courtesy of Uber.

Within one year of launch, India became Uber's largest foreign market. Why? Same reasons everyone else digs it: a frictionless service that delivers a pretty consistent experience. And in India, cabs have historically anything but frictionless or reliable. Some of the convenience may soon evaporate for users on the subcontinent, however. A long-running dispute with Reserve Bank of India (RBI) about Uber's use of customers' stored credit card details, triggered by complaints from taxi operators, has forced Uber to "set up a new system with local payments firm Paytm that allows users to load cash onto a virtual wallet that can then be used to make transactions." [Skift/Quartz ]