Goodbye Cat Fancy, hello Catster!


Dog Fancy and Cat Fancy magazines, publications that are nearly 50 years old, are shutting down, to be replaced by print versions of the Web sites Dogster and Catster.

"We feel that the tone, content and frequency of the new titles are a better fit for the contemporary pet owner and how they consume their pet-related information," Kim Huey-Steiner, I-5 Publishing's chief sales officer, told Folio. "The integration of online and print brands also allows us to be more focused in our mission, provide advertisers greater continuity across media and drive the greatest value for pet owners and brands alike.