Rebooted Cluetrain Manifesto


Doc Searls and David Weinberger, two of the original Cluetrain Manifesto authors, have revisited their canonical work of Internet wisdom, publishing a new, remix-friendly document called New Clues; it's funny, sad, humble and inspiring.

The mood of the piece is unapologetic: the Cluetrain Manifesto promised a better world through connectivity, and the current state of mass surveillance, semi-automated harassment, and winner-take-all concentration of power don't invalidate that promise. They just serve to remind us what we've lost.

d. The Gitmo of the Net.

68 We all love our shiny apps, even when they're sealed as tight as a Moon base. But put all the closed apps in the world together and you have a pile of apps.

69 Put all the Web pages together and you have a new world.

70 Web pages are about connecting. Apps are about control.

71 As we move from the Web to an app-based world, we lose the commons we were building together.

72 In the Kingdom of Apps, we are users, not makers.

73 Every new page makes the Web bigger. Every new link makes the Web richer.

74 Every new app gives us something else to do on the bus.

75 Ouch, a cheap shot!

76 Hey, "CheapShot" would make a great new app! It's got "in-app purchase" written all over it. '

New Clues

web theory,surveillance,business,privacy,business,class war,Rebooted Cluetrain Manifesto


Doc Searls and David Weinberger, two of the original Cluetrain Manifesto authors, have revisited their canonical work of Internet wisdom, publishing a new, remix-friendly document called New Clues; it's funny, sad, humble and inspiring.

The mood of the piece is unapologetic: the Cluetrain Manifesto promised a better world through connectivity, and the current state of mass surveillance, semi-automated harassment, and winner-take-all concentration of power don't invalidate that promise. They just serve to remind us what we've lost.

d. The Gitmo of the Net.

68 We all love our shiny apps, even when they're sealed as tight as a Moon base. But put all the closed apps in the world together and you have a pile of apps.

69 Put all the Web pages together and you have a new world.

70 Web pages are about connecting. Apps are about control.

71 As we move from the Web to an app-based world, we lose the commons we were building together.

72 In the Kingdom of Apps, we are users, not makers.

73 Every new page makes the Web bigger. Every new link makes the Web richer.

74 Every new app gives us something else to do on the bus.

75 Ouch, a cheap shot!

76 Hey, "CheapShot" would make a great new app! It's got "in-app purchase" written all over it. '

New Clues