Ad executive Alex Holder teamed with photographer Oli Kellett to show the faces behind prominent hand models. Federico Hewson (above) said:
I had always been told I had nice hands. My uncle was a photographer, and when the recession hit, he got creative and said, "How about modelling those hands?"
Castings are weird. At least with acting auditions, you know whether you did a good job. When you don't get the job, you think: was it my pinkie?
The Guardian covered the project in detail.