Playmobil's German "Little Luther" toy sold 34,000 pieces in 72 hours.
The plastic toy, complete with a quill, German-language bible and cheery grin, was produced for the German and Nuremberg tourist boards and the Evangelical Lutheran Church in Bavaria, as Germany gears up to celebrate the 500th anniversary of the Protestant Reformation in 2017.
The tourist board says they have sold 95% of the toy within Germany, although there has been interest overseas, including prospective buyers from Spain, Italy and Sweden.
Martin Luther Playmobil Toy is Fastest-Selling of All Time [Felicity Capon/Newsweek]
(Thanks, Joanna!)
