For a video promoting an art book, this is unusually fun and funny. To promote the 320-page Dark Horse book The Art of He-Man And The Masters Of The Universe, IGN made a promo video starring Skeletor, his evil adversary. Bad guys are always trying harder to take your money; if you're a fan of the 80's TV cartoon icon, then you'll need the power of Greyskull to hold onto your wallet.
The book itself is a comprehensive look at the Mattel property, from cartoons and concept art to Dolph Lungren. There are even knitting patterns.