Dell—-yes, the computer company--is making a TV series. Director Robert Stromberg's (Maleficent) fantasy is What Lives Inside and stars Colin Hanks (who eerily recalls his famous father the more he grows), an Oscar-fresh J.K. Simmons, and the beloved Catherine O'Hara.
The story is of a less-than-imaginative man who inherits the workshop of his puppeteer grandfather, and finds himself transported into a magical world of wonders where he will have experiences that blow his little mind.
Dell calls this a "Social Film," a term not to be confused with films about social issues, which is how that term is also used; but here, "social" means social audience engagement. "Submit a sketch of your creature and it could make it to the big screen" Stromberg asks. That's the social component. Their website already has a gallery of amazing drawings that look more like they were done by professional illustrators; not amateurs with crayons, which pulls a little shade over the idea that ordinary viewers, kids, and dreamers could see their creature come to life. The greatest commercial element however, is that Dell's new mini-tablet is integrated into the series.
Companies feel that to call their branded content "branded" and "content" keeps the fragrance of commercialism too close to their project. Of course, the first "branded content" were soap operas--so called because they sold soap. Today, branded content is often "branded" as a "long commercial" by todays sophisticated viewers and unsophisticated YouTube commenters.
All that aside, and despite some inelegance on Dell's part, this trailer looks quite good! The animation is beautiful, the acting is top notch, and the story looks fun and mysterious.
"What Lives Inside" premieres on Hulu March 25.
The first episode of the 22nd season of the children’s animated show Arthur, titled “Mr. Ratburn and the Special Someone,” premiered last week but Alabama Public Television has refused to air it. Why? Because third grade teacher Mr. Ratburn’s special someone is a chocolate maker named Patrick and the two are seen walking down the […]
From Kevin Parry: Using my stop-motion animation know-how to explore the patterns inside of various fruits and vegetables! This looks super tedious, but I actually had a lot of fun slicing them frame by frame and seeing the results come to life. I’ve included a bit of behind-the-scenes footage to show how I created the […]
Dillon Cassidy and Kelly Kraft redubbed the classic Don Bluth animated feature “The Land Before Time” with “Scottish” voices. The whole movie! Enjoy it while it lasts. [via] Narrator – Trumane Alston Bryce – Spencer Hawk Cera – Michelle Davey Old Rooter – Denver Collins Mother – Chris Hanley Ducky – Liz Anderson Petri – […]
Need to upgrade your sound? Bluetooth technology has never been better, but that’s not the only reason to look into a new set of speakers or headphones. We found ten pieces of audio gear that are already on sale, and you can take an additional 15% off the final price for Memorial Day weekend by […]
Trying to earn a promotion? Memorial Day weekend might be a good place to start. There are tons of e-learning packages that can help you build professional skills a lot quicker (and cheaper) than any technical academy. Whether you want to earn IT certifications, learn to code, become a designer, or anything else, these comprehensive […]
If you’re into tools or gadgets, Memorial Day weekend is your Christmas. Take an extra 15% off the final price of these DIY accessories – all of which are already on sale – by entering the promo code WEEKEND15. LUXJET Universal 24-in-1 Magnetic Screwdriver Set & Repair Kit This small but sturdy kit won the […]