The Eiffel Tower opened to the public on this day in 1899, but it was described as "a simple and useless dark peak in the Paris night sky" until the owners hired engineer Fernand Jacopozzi to light it in spectacular fashion in 1925.
For that year's International Exhibition of Decorative Arts, the owners wanted to make a big statement. Jacopozzi convinced industrialist André Citroën to finance the lighting project in exchange for turning the Eiffel Tower into a giant billboard. By all accounts, the effect was mind-blowing. Postcards, paintings, and photographs sold quickly to a fascinated public.
The project proved so popular that Jacopozzi did it annually for about a decade, each time making it more and more ornate, adding decorative patterns to a complex matrix of wood structures he attached to the metal frame.
Photo of the original version:
Another photo of the original version:
• Fernand Jacopozzi : Le magicien de la lumière (fernandojacopozzi.com)
Typeface nerds, prepare to scrutinize the new logo design of that just-announced Biden-Harris ticket.
I'd totally go.
View this post on Instagram A post shared by Iskander Utebayev (@bat.not.bad) on Jul 25, 2020 at 5:11pm PDT Designer Iskander Utebayev did a fantastic job making a concept video that imagines what Apple's forthcoming alternate reality eyeglasses might look like. You put them on, and a monitor-like interface appears before you. This would do […]
After a successful round of funding on Kickstarter, Fluster: The Social Card Game is now ready to help turn a party or game night into the engaging, surprising, and enlightening social affair you always hoped it would be. A deck of 100 cards, Fluster is chock full of unusual, funny, and thought-provoking questions inspired to […]
Physics may have been that class you sleepwalked your way through in high school. But while it might have just slipped under your radar throughout your academic career, you probably shouldn't have given it such shallow attention. Sure, we could focus on the immediate pluses of a career as a physicist, like the more than […]
If you're out of work…well, first, you have our sympathies. Right now, about 31 million Americans are drawing some form of unemployment benefits, which makes competition for virtually any job savagely fierce. But since nobody wants to wallow in the miseries of unemployment, the only legitimate course left open is to scrap like crazy to […]