Music legend and noted marijuana aficionado Willie Nelson plans to launch a personal brand of cannabis that he intends to make "the best on the market."
He shared the news in a statement Monday (4/20 day, LOL), saying Willie's Reserve will be grown and sold in Colorado and Washington, two states where recreational use of pot is legal.
A release explaining Willie's Reserve says it reflects Nelson's appreciation for "the many varieties and range of the plant's qualities."
The release says the 81-year-old Nelson will collaborate with master growers to define standards for the strain.
Rolling Stone caught up with Willie, who explains why you should buy weed from him in this video:
The singer-songwriter also released a this new YouTube music video on 4/20, a duet with Merle Haggard: "It's all Going to Pot." In the video, they toke up and git down.