Because of net porn, Hustler's circulation has dropped 97%

The entire magazine industry has been hurt by the web, but pornographic magazines have been hit the hardest.

From an essay in Quartz by Lee Quarnstrom, former editor of Hustler:

In a January 2014 interview with Erin Moriarty of CBS, Flynt announced that he didn't expect Hustler, the heart of his porn empire, to last more than two or three years. He added that the magazine's monthly circulation had dropped from a high of 3 million readers to about 100,000. But the truth is, even Flynt's onetime high of 3 million monthly readers can't compare to the 32 million visitors now recorded monthly on adult website LiveJasmin.com.