Helium is the second most abundant element in the entire Universe, but we are running out of helium here on Earth. That's a bad thing.
Even if auctioning eventually solves the pricing problem, it will never change the fact that helium is not a renewable resource. The National Reserve is expected to be depleted by 2020, and even if it isn’t, under the current law it will have to shut down operations in 2021. In the meantime, the world is scrambling to find alternative coolants, levitators, and sources of helium.
“By the end of the decade,” USGS writes in its 2015 report on helium, “international helium extraction facilities are likely to become the main source of supply for world helium users. Expansions to facilities have been completed as planned in Algeria and Qatar.” China also plans on mining helium-3, which is currently mostly manufactured, off the moon.
Chinese robot helium miners on the Moon - yes, please!
Party City, the brick-and-mortar retailer that’s a one-stop-shop for single-use, brightly-colored plastic crap and other festive decorations, is closing 45 of its 900 stores across the country. Store profits are down due to the shortage of helium on the planet; Party City historically makes big money from filling balloons. From CNN: The Earth holds pockets […]
We’ve had a global shortage of helium for years now, but thanks to an aggressive search in Tanzania, scientists have just discovered 54 billion cubic feet of the gas, an amount that can last for several years. Scientists are calling this new approach to helium exploration a “game changer,” according to the AP. The discovery […]
Promoting products is almost nothing like it was back in the Mad Men days. In fact, the digital landscape has changed the ad game so much that it barely even resembles early Grey’s Anatomy days anymore. Marketing a product digitally isn’t about the right ad slogan or color scheme. It’s about crafting the narrative around […]
Every once in a while, we see a new product come along that’s so versatile and elegantly simple that it’s strange no one’s ever gone there before. Portable lights themselves aren’t new, but there’s something about the MOGICS Coconut Light that’s so seamlessly well-designed and adaptable that it feels startlingly original. The Coconut is basically […]
With the U.S. cautiously reopening, it’s probably time to take stock of where you’re at. After spending all these weeks in the house, you’ve likely already assembled a little list of items you either realized you were missing or need to replace. And those kinds of revelations probably apply to nearly every room. We got […]