Archie's "new hipster look"

Archie comics, that bastion of thick, small newsprint books at supermarket checkout, is getting yet another vaguely ironic makeover! The ginger ninja of our hearts is, to quote Bloomberg, "getting a new hipster look."


What I have learned from this is that Bloomberg goes into Target, looks at the $5 plaid shirts by Mossimo for Target, and thinks, "Whoa, hipster."

(P.S. Yes, that artwork is by the awesome Fiona Staples!)