"Such is the state of online video," reports Wired, profiling Jukin Media, a 100-employee "viral video" farm.
But as online video has grown up, even viral stuff has been co-opted and turned into a business. …
Finding gold is not easy, though. It requires sifting through a lot of ore. On YouTube alone, people upload 300 hours of videos of cute pets, amazing physical feats, and fantastic wipeouts every minute. Clearly there's no shortage of content. The challenge is getting permission from the people who own it. "You have to have that drive. It's almost like being a stockbroker in a way," says Jukin's director of research, Kyle Peters. "It's really about putting our best foot forward as a company, so they know what we're all about. And once they understand what we're trying to do, and how we're trying to help them, it's easy to sell to them.".
Then they wrap it and resell it to publishers. If you find it unpleasant, don't worry! Facebook has not only surpassed YouTube in video views, but will carefully select which publishers can monetize content and determine its reach. Best of all, 72.5 percent of the top Facebook video content in May was ripped from YouTube players such as Jukin, meaning that Facebook's growth directly and intentionally harms everyone trying to make money from video outside of Facebook.
I doomscroll for money, but you're doing it for free! If you want to stop paying the hidden costs, this handy guide might shake out out of the not-so-ludic loop The recent onslaught of dystopian stories related to the coronavirus pandemic, combined with stay-at-home orders, have enabled our penchant for binging on bad news. But […]
The New York Times celebrated the anniversary of the Tiananmen Square massacre by publishing a column calling for a similar crackdown here in the U.S. It has not gone down well. Critics are horrified that the paper of record would amplify a call for military action against largely black protestors and there is a reported […]
Cops in Warrnambool, Australia, broke Chris Karadaglis' neck when they arrested him. But The Age reports this as "man's neck breaks during arrest" because they're afraid of identifying the breakers, even in an article that's supposedly about their failings. Barrett told The Age that while he can't talk about the specifics of the ongoing investigation […]
One million Americans use American Sign Language as their primary means of communication. But as you'd expect, even though ASL is the sixth-most used language in the US, it isn't just any old language like English or Spanish or French. According to Communication Service for the Deaf, 98 percent of Deaf people don't receive education […]
After a successful round of funding on Kickstarter, Fluster: The Social Card Game is now ready to help turn a party or game night into the engaging, surprising, and enlightening social affair you always hoped it would be. A deck of 100 cards, Fluster is chock full of unusual, funny, and thought-provoking questions inspired to […]
Physics may have been that class you sleepwalked your way through in high school. But while it might have just slipped under your radar throughout your academic career, you probably shouldn't have given it such shallow attention. Sure, we could focus on the immediate pluses of a career as a physicist, like the more than […]