Pornhub has better sense of humor than Italian cheese police


Cheesemakers are so angry that Pornhub ran an ad comparing Parmigiano-Reggiano to premium smut, they're threatening to sue the porn company.

In the ad, for Pornhub Premium, a man out shopping with his wife spots a block and remarks "Why don't we get this aged Parmigiano-Reggiano? They say it's the Pornhub Premium of cheeses."

The Parmigiano-Reggiano Cheese Consortium, established by the Italian government to regulate the regionally-protected product, was very angry indeed.

"[it is ]not only distasteful and unacceptable, but offensive for our producers and their work," the consortium said in a statement that described Pornhub as "vulgarly" exploiting the protected term.

Pornhub is one of the world's most popular websites, and is no stranger to marketing antics.