"No matter what your dream, with Pot Noodle You Can Make It."
The instant noodle company's latest TV ad, "Pot Noodle: The Ring," has gone viral in the UK and beyond. 17 year old actor Michael Moran (who wears those green shorts) has become quite a star offline, too.
"I've made it," Moran told his hometown paper, The Liverpool Echo, after repeating the stunt in real life at the O2 Arena.
"There aren't many 17-year-old lads who can say they've donned a tankini in front of thousands of boxing fans."
More about the ad biz part of the story here.