This new video from New York Magazine's "The Science of Us" series is based on scientific research conducted at Indiana University and Ohio State University that resulted in the Single-Item Narcissism Scale. From a 2014 news release about that research:
In a series of 11 experiments involving more than 2,200 people of all ages, the researchers found they could reliably identify narcissistic people by asking them this exact question (including the note):
To what extent do you agree with this statement: “I am a narcissist.” (Note: The word “narcissist” means egotistical, self-focused, and vain.)
Participants rated themselves on a scale of 1 (not very true of me) to 7 (very true of me).
Results showed that people’s answer to this question lined up very closely with several other validated measures of narcissism, including the widely used Narcissistic Personality Inventory (consisting of 40 questions).
“People who are willing to admit they are more narcissistic than others probably actually are more narcissistic,” said Brad Bushman, co-author of the study and a professor of communication and psychology at The Ohio State University.
“People who are narcissists are almost proud of the fact. You can ask them directly because they don’t see narcissism as a negative quality – they believe they are superior to other people and are fine with saying that publicly.”
Influence: The Psychology of Persuasion is Robert Cialdini’s absolute classic book outlining six principles that you can use to convince people to do things and/or defend yourself against coercion. I hadn’t seen this 2012 animated explainer video above narrated by Cialdini and Steve Martin, not the comedian but rather co-author of Yes! 50 Scientifically Proven […]
The Decoy Effect is a simple but powerful trick that marketers use to influence you to buy something that is bigger or more expensive than you need or want. I fall for this every time I go to the movies and think I’m going to buy the medium popcorn but end up getting the large […]
Trying to see the world through someone else’s eyes is a great way to build empathy and understanding between people. Turns out, this approach — when taken literally — also works with robots. Researchers from the University of Bourgogne, University of Trento, and their colleagues used a head-mounted display to put people “inside” a robot […]
We have a theory about those throw blankets that are barely big enough to cover your legs. The only people who seem to make them or use them are grandmothers, and the blankets are only that small because Nana got bored halfway through the sewing job. Look, we’re sure she means well. But if you […]
Remember when the default state of your online presence was anonymity? That’s not so clear-cut anymore, and the worst part is you may not even know who is using your data or what they’re using it for. Small wonder that so many people are choosing to surf through virtual private networks. VPNs filter web access […]
Get ready for the stream of your dreams, binge-watchers. There’s a contest afoot, and at stake is a lifetime subscription to Netflix. All you have to do is sign up, and you’re entered to win this ultimate Netflix plan. When does it expire? Only when you do. And hey, just in case you need something […]