Traffic is for sale. You can buy "good" traffic and "bad" traffic. But much of it is, as they say, "nonhuman"—and amounts to the normalization of click fraud on an epic scale.
During the interview, ["Boris"] freely admits he buys many of the visitors to his websites. He spends about $50,000 per year buying high-quality traffic …
Bloomberg Businessweek asked two traffic-fraud-detection firms to assess recent traffic to MyTopFace; they agreed on the condition that their names not be used. One found that 94 percent of 30,000 visitors were bots; the other put the bot traffic at 74 percent. Boris didn’t dispute the findings or appear at all concerned. “If I can buy some traffic and it gets accepted, why not?” he says. And if advertisers don’t like it, he adds, “they should go buy somewhere else. They want to pay only a little and get a lot of traffic and results. If they want all human traffic, they should go direct to the publisher and pay more.”
The trick appears to be to game the ratios of good (eyeballs bought from Facebook) and bad (botnets bought from dodgy forums) to keep everyone unsure.
If God's up there, he just loves it. Typhoid and swans, it all comes from the same place.
Bruce Schneier (previously) has spent literal decades as part of the vanguard of the movement to get policy makers to take internet security seriously: to actually try to make devices and services secure, and to resist the temptation to blow holes in their security in order to spy on "bad guys." In Click Here to Kill Everybody: Security and Survival in a Hyper-connected World, Schneier makes a desperate, impassioned plea for sensible action, painting a picture of a world balanced on the point of no return.
Two-thirds of American adults drink coffee every day. On average, they’re each drinking about three cups per day, which works out to nearly 400 million cups downed each and every day. We don’t have stats on what percentage of those cups are God awfully bad, but you have to assume with so many ways to […]
For those with a writing flair, the thought of building a career as a professional copywriter should probably have some appeal. Thankfully, it’s also an in-demand job skill with the average copywriter making a healthy $60,000 a year for their efforts. But even if you have a way with words, you still need the industry […]
While we all love our iPhones and iPads, celebrating the releases of their latest and greatest versions, it’s amusing to consider how much we at the same time HATE the main item that keeps these little tech marvels powered up and working. No, Lightning cables don’t exactly inspire feelings of awe and wonder. It’s more […]