Unicorn poop and squatty potties: the greatest viral ad in Internet history

Squatty Potty is a $28 footstool that slides away under your toilet; you use it to bring your knees up to a squatting position while you poop, which makes pooping much, much easier.

But advertising a poop-related product is tricky. Think of all those elliptical commercials for anti-constipation/diarrhea products, the actors' awkward grimaces, the cutaways to line-art diagrams and dudes in labcoats...

For its ad, Squatty Potty took the unicorn by the horn and squeezed. In an era of 6-second Vines, they recorded an unthinkably long (nearly 3 minutes!) video in which a Ren Faire bard of some description stands beside a unicorn whose poop is rainbow-colored soft-serve ice-cream, and describes how the Squatty Potty unkinks its colon so that it enjoys good flow and doesn't get any more sparkle-causing hemorrhoids.

There are about ten laugh aloud moments in this one, and the underlying product is definitely sound -- getting your knees/pelvis into a squat position really does make pooping a lot quicker, more comfortable and more thoroughgoing. As oblique metaphors go, a soft-serve-pooping unicorn puppet is sheer genius.

Finally, a poop-related video I can enjoy with my whole family!

I'm ordering mine today.

Squatty Potty

(via JWZ)

Notable Replies

  1. RConBB says:

    I have this product but I'm only able to generate one color.

  2. Try eating beets.

  3. Depends, are those beats*(by dre) beets non-gmo, organically grown, farm to table, and washed with the purest of pure non-gmo farm to table organic water by virgin maidens who are born and raised for the explicit purpose of washing beets?

    ETA - turns out the beets are also infused with THC, who knew?

  4. Wait a minute. . . Did you watch the video? Seems that if you're doing it right, you'll only have to poop ONCE a day! The whole point of the squatty potty thingie is to get it all out in one big go, ya know?

    ETA: As for me, I'm fine with just one weird trick -- eating lots of celery!

  5. Personally I prefer to do the Elmo shuffle (while singing "i'm takin' a poop, i'm takin' a poop...mixed in with a little scat) -- burn a few calories and seems to really increase my download speed.

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