Squatty Potty is a $28 footstool that slides away under your toilet; you use it to bring your knees up to a squatting position while you poop, which makes pooping much, much easier.
But advertising a poop-related product is tricky. Think of all those elliptical commercials for anti-constipation/diarrhea products, the actors' awkward grimaces, the cutaways to line-art diagrams and dudes in labcoats…
For its ad, Squatty Potty took the unicorn by the horn and squeezed. In an era of 6-second Vines, they recorded an unthinkably long (nearly 3 minutes!) video in which a Ren Faire bard of some description stands beside a unicorn whose poop is rainbow-colored soft-serve ice-cream, and describes how the Squatty Potty unkinks its colon so that it enjoys good flow and doesn't get any more sparkle-causing hemorrhoids.
There are about ten laugh aloud moments in this one, and the underlying product is definitely sound — getting your knees/pelvis into a squat position really does make pooping a lot quicker, more comfortable and more thoroughgoing. As oblique metaphors go, a soft-serve-pooping unicorn puppet is sheer genius.
Finally, a poop-related video I can enjoy with my whole family!
I'm ordering mine today.