Squatty Potty is a $28 footstool that slides away under your toilet; you use it to bring your knees up to a squatting position while you poop, which makes pooping much, much easier.
But advertising a poop-related product is tricky. Think of all those elliptical commercials for anti-constipation/diarrhea products, the actors' awkward grimaces, the cutaways to line-art diagrams and dudes in labcoats...
For its ad, Squatty Potty took the unicorn by the horn and squeezed. In an era of 6-second Vines, they recorded an unthinkably long (nearly 3 minutes!) video in which a Ren Faire bard of some description stands beside a unicorn whose poop is rainbow-colored soft-serve ice-cream, and describes how the Squatty Potty unkinks its colon so that it enjoys good flow and doesn't get any more sparkle-causing hemorrhoids.
There are about ten laugh aloud moments in this one, and the underlying product is definitely sound -- getting your knees/pelvis into a squat position really does make pooping a lot quicker, more comfortable and more thoroughgoing. As oblique metaphors go, a soft-serve-pooping unicorn puppet is sheer genius.
Finally, a poop-related video I can enjoy with my whole family!
I'm ordering mine today.
Amsterdam's Bibliotheca Philosophica Hermetica (AKA "The Ritman Library) houses more ths 25,000 occult texts, covering "Hermetics, Rosicrucians, Theosophy, alchemy, mysticism, Gnosis and Western Esotericism, Sufism, Kabbalah, Anthroposophy, Catharism, Freemasonry, Manichaeism, Judaica, the Grail, Esotericism, and comparative religion."
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