<insert ¡Ay, caramba! joke here>
Univision's controlling stake also gives it control over The Clickhole and the AV Club.
The company's explanation of its acquisition is the normal anodyne corp-speak, without much of a hint of why this actually makes sense.
While Onion Inc. will operate independently, maintaining the integrity of the brand and editorial voice, UCI will have oversight of Onion Inc. to leverage Univision Digital’s distribution, resources and media expertise to expand the exposure of the brand. In particular, Univision Digital will work with Onion Inc.’s brands to explore new content opportunities, including short- and long-form formats for each Onion brand across digital and linear mediums.
“Comedy is playing an expanding role in our culture as a vehicle for audiences to explore, debate, and understand the important ideas of our time,” said Isaac Lee, Chief News and Digital Officer of Univision and CEO of Fusion. “It has also proven to be an incredibly engaging format for millennial audiences, and is expected to play a key part in the 2016 presidential election process via our robust content offerings in Spanish and English. The Onion has been, and continues to be, a leading force of this phenomenon of intellectual, social, cultural and satirical commentary online. As we did with the acquisition of The Root in 2015, with Onion Inc. we are expanding our role as a go-to source for digitally-connected, diverse audiences. Including Onion Inc. as part of our portfolio is a great fit for and a significant step forward in our digital strategy as we continue to expand the ways we entertain and inform millennial and multicultural audiences.”
Univision makes investment in "The Onion"
The Boeing 737 Max is out of service around the world, following a fatal crash of an Ethiopian Airlines and an Indonesian Lion Air flight and there is intense investigation and speculation as to the cause of the crash.
Willie Cade's grandfather Theo Cade was one of John Deere's most storied engineers, with 158 patents to his name; he invented the manure spreader and traveled the country investigating stories of how farmers were using, fixing, modifying and upgrading their equipment; today, Willie Cade is the founder of the Electronics Reuse Conference, having spent a […]
Some 1,600 people were secretly livestreamed while staying in South Korean motel rooms where cameras had been hidden by criminals who operated a 4,000-user service for voyeurs, where a $45/month upcharge bought subscribers the right to access replays and other extra services.
If you’re into tech at all, you should definitely consider unleashing your inner tinkerer on a Raspberry Pi board. If you’re intimidated, don’t be. It’s a statistical probability that people half your age have created cooler things than you can imagine with the versatile kit. Not sure where to start? The Complete Raspberry Pi 3B+ […]
Are you super organized? You’re going to love the Genius Pack G4 and its seemingly limitless, well-placed compartments. Not that organized? You’re still going to love this piece of luggage because it’s so well thought out that it practically does the packing for you. We’ve all tried to stuff a piece of carry-on so full […]
Despite government legislation and improving caller ID technology, robocalls and scam artists are rampant on the phone lines – up to 35 billion a year in the US alone. They can be annoying at best and a financial threat at worst, but there’s a way to take security into your own hands. One good example […]