A detail from the campaign, cropped for your work-safe-ishness.
Ad agency Boone Oakley created a provocative campaign in posters and stickers for hospitals to promote breastfeeding to first-time moms.
Women and Babies Hospital in Lancaster, PA is the first hospital to use the stickers and posters. The design of the stickers resembles those little produce tags you'd seeon an orange or banana at the grocery store. But these stickers are slapped on “real woman” models' breasts to deliver pro-breastfeeding messages like like "the best nutrition for your baby is you," and "100% natural." Adland has more on the campaign.
The model casting asked for nursing or pregnant women, who weren't professional models. Anatomically, Boone Oakley were looking for full, natural, breasts, not surgically "perfect" ones. It took them a while too, as they explain there was a "wall covered with hundreds of breasts" that had to be hastily removed before client visits in their office.
While I applaud both the model selection, and the memory aid idea is a practical one I can see being useful, I'm not sure sure photos of boobs helps women choose nursing. We all already know it's best for our babies, the hurdle is to get the nursing started and that's where hospital information and help fails. Here's yet another campaign that's not addressing that issue. But now you'll have great tits in your agency portfolio, so I guess that's good?
"Breastfeeding stickers" by Boone Oakley [adland]
‘”Who ever heard of 180 million masks?”,’ Trump asked of the urgent face mask requests by FEMA and HHS.
Even tho they are only updated once a day (at most) I check, check and re-check 91-divoc and the IHME COVID-19 Projections. The linear scale graphs on 91-divoc have given me the best picture of ‘is the curve flattening’ for the regions I watch. Tribalism runs rampant during Trump’s Pandemic and I am naturally more […]
America has no fire drill for economic uncertainty. What is going to happen today, April 1st, in the middle of an unprecedented pandemic, when everyone’s rent, mortgages, and bills are due?
Yoga studios are closed nationwide. The irony is that between the anxieties of the outside world and those popping up inside your very own home with everyone trapped indoors, there’s probably never been a time where yoga’s calming zen was more vital and needed. Rather than just throwing in the yoga mat and subjecting family […]
The workers aren’t inside their physical business space anymore. So why should business technology still be under that roof either? In fact, more and more businesses have been making this migration for a while now, moving all their digital infrastructure to the world’s two largest cloud services platforms, Amazon Web Services (AWS) and Microsoft’s Azure. […]
Gather round, young and old — and hear tales of bygone days. Back in olden times, citizens would mass at a house of coffee, wherein skilled java alchemists would concoct special blends and apply artisanal wizardry to make each steaming chalice an appointment for the taste buds. Granted, said wizards, once known as baristas, were […]