Atari was once a giant of video game innovation, but now it's a troll -- a company that produces nothing except legal threats -- and its latest project is to get the US Patent and Trademark Office to give it the right to decide who can make haunted house games, and charge the lucky few for the privilege.
Atari made a game called "Haunted House" in the early 1980s. In 2010, decades after this game ceased to have any meaningful place in the market, the current owners of Atari, filed a trademark on "Haunted House" in connection with games.
Now, Atari wants to shut down "Haunted House Tycoon," a new game -- you know, a game that someone might actually play -- from a publisher called Hazy Dreams.
So Atari is going to bully a current game maker over a generic term it once used on a game it made over three decades ago, but didn't trademark until 2010. It's hard to think of an example that better shows how trademark law is abused today, deviating from its intended purpose and spirit. There's no customer confusion here to worry about. Nobody is going to mistake Atari's block graphics for the modern Haunted House Tycoon title. This is simply a bullying tactic, likely to generate licensing revenue. That's what Atari is now, after all.
Greenberg, of course, isn't pleased.
“Trying to claim no one else can use the words ‘Haunted’ and ‘House’ is especially ridiculous, considering games have been using the term ‘Haunted House” in titles ever since Magnavox released a game by that name for the Odyssey in 1972,” he said in a statement. “Atari has a horrible reputation for attacking independent game developers, including recently going after TxK developer Jeff Minter,” the Hazy Dreams of Infinity president said.
Ex-Game Maker Atari To Argue To The US PTO That Only It Can Make 'Haunted House' Games
Ten years ago, Apple released the Ipad. I was in a hotel room in Seattle, jetlagged and awake at 4AM while my wife and daughter slept.
Last year, the EU adopted the incredibly controversial Copyright Directive (it passed by only five votes, and afterwards 10 MEPs said they'd got confused and pushed the wrong buttons!): now, EU member states have to create rules that require online platforms to filter all user-generated content and block it if it matches a secret, unaccountable […]
Back in 2017, the World Wide Web Consortium (W3C) approved the most controversial standard in its long history: Encrypted Media Extensions, or EME, which enabled Netflix and other big media companies to use DRM despite changes to browsers extensions that eliminated the kinds of deep hooks that DRM requires.
Nobody is happy about the current state of our COVID-ravaged education system. With a new school year fast approaching, plans for teaching students still in flux, and political in-fighting driving more fear and confusion about whether or not to re-open campuses, teachers and parents are concerned. Meanwhile, most kids are just fine with spending less […]
Creating a fantasy world for a video or role-playing game is tough enough. In addition to all the game framework and functionality that goes into a build of any size, creators invariably sweat over the most minute details of every weapon, outfit, or other distinctive objects in their game. Even if your game is set […]
We get it. You don’t have to go to the office anymore. That’s no excuse for letting your grooming go positively feral. We’re not saying you need to be GQ cover model-ready every Monday through Friday. But at least put in some effort to keep yourself relatively trimmed, clean, and on point. Even if you […]