In 1944, manager Maury Maverick sent this memo to the workers at his government agency. This is the first known usage of gobbledygook to refer to obscure jargon. It wouldn’t be the last.(From the National Archives.)
The term gobbledygook was coined by Maury Maverick, a former congressman from Texas and former mayor of San Antonio. When Maverick was chairman of the Smaller War Plants Corporation during World War II, he sent a memorandum that said: "Be short and use Plain English. . . . Stay off gobbledygook language." Later, writing in the New York Times Magazine, he defined gobbledygook as "talk or writing which is long, pompous, vague, involved, usually with Latinized words." The allusion was to a turkey, "always gobbledygobbling and strutting with ridiculous pomposity."
Promoting products is almost nothing like it was back in the Mad Men days. In fact, the digital landscape has changed the ad game so much that it barely even resembles early Grey’s Anatomy days anymore. Marketing a product digitally isn’t about the right ad slogan or color scheme. It’s about crafting the narrative around […]
Every once in a while, we see a new product come along that’s so versatile and elegantly simple that it’s strange no one’s ever gone there before. Portable lights themselves aren’t new, but there’s something about the MOGICS Coconut Light that’s so seamlessly well-designed and adaptable that it feels startlingly original. The Coconut is basically […]
With the U.S. cautiously reopening, it’s probably time to take stock of where you’re at. After spending all these weeks in the house, you’ve likely already assembled a little list of items you either realized you were missing or need to replace. And those kinds of revelations probably apply to nearly every room. We got […]