In the video above, you will see just how deceptive Adore Me is. If you don't pay very close attention to the fine print, you will get suckered into a $40/month automatic payment. You can only cancel under certain conditions, and if you do manage to cancel, Adore Me keeps your money.
Shana Mueller of Truth in Advertising says:
After investigating Adore Me's marketing practices, ad watchdog group, truthinadvertising.org has filed a complaint with the FTC (as well as the NY AG's Office and Santa Clara, CA DA's office) on the company's deceptive marketing practices.
You can see the full legal action page (w/evidence as well as correspondence with the company).