The New York Times' feature about ice cream trucks in the city is packed with fantastic details and quotes from those who operate "bell-jingling fleets of pleasure craft festooned with pictures of perfectly swirled desserts and beaming children." It's brutal out there, and Mister Softee has just been muscled out of Midtown.
In 2012, a frozen yogurt vendor said that a Softee duo snapped his brakes with a crowbar, and the founder of the Van Leeuwen ice cream company said he had gotten death threats from Softee drivers. (A lawyer for Mister Softee, Jeffrey Zucker, said that while he had not heard about the 2012 allegations, “a franchisee could lose his or her Mister Softee franchise for engaging in that type of criminal activity.”)
“Let me tell you about this business,” Adam Vega, a thickly muscled, heavily tattooed Mister Softee man who works the upper reaches of the Upper East Side and East Harlem, said on Wednesday. “Every truck has a bat inside.”
If you're surprised that such a light-hearted product could result in such a ruthless, cutthroat business, enjoy the great Ice Cream Wars of Glasgow.
It's a not-very-well-kept secret that elements of the libertarian right believe that democracy is incompatible with capitalism (tldr: if majorities get to vote, they'll vote to tax rich minorities and since rich people are in the minority they'll always lose that vote); and as this persuasive and fascinating lecture and Q&A with former Greek finance […]
Amazon has selected New York City and Northern Virginia for new headquarters. They’re re-branding the area of Crystal City in Arlington, VA as “National Landing.”
Tim Wu (previously) is a legal scholar best known for coining the term "Net Neutrality" -- his next book, The Curse of Bigness: Antitrust in the New Gilded Age (previously) challenges the accepted wisdom about today's digital monopolists, which is that they grew so big because of some underlying truth about online business ("first-mover advantage," […]
In case you hadn’t noticed from the sleigh bell-heavy music and the hues on your Starbucks cup, the holiday season hasn’t shown any more patience this year. But that doesn’t need to be a bad thing, especially if you’re hoping to get a jump on your shopping. Retailers aren’t waiting til Black Friday to dish […]
What do you get for the techie who has everything? How about giving them a Raspberry Pi and letting them make pretty much anything. Or better yet, do it for yourself with the Ultimate Raspberry Pi eBook Bundle. This trove of ideas and education unlocks the unlimited potential of this mini-computer, whose affordability and versatility […]
Note-taking just caught up to the digital age. For most of us, writing freehand is quicker and more convenient than pecking away on a tablet, but what to do when you need those scribbles on file? Grab a Rocketbook Everlast Reusable Notebook, which seamlessly fuses analog and digital notes. Just jot down your thoughts, journals […]