Ink on paper is a better product, at least for now, and it's showing at British tills. Sky UK's Lucy Cotter reports the first better year for print since 2007, and the worst one for ebooks since 2011.
Last year saw the first rise in sales since 2007, while digital book sales dropped for the first time since 2011.
Betsy Tobin, who runs the independent bookshop Ink@84 in Highbury, London, offers her customers a personalised service.
The bookshop offers coffee and alcohol and runs events and special author evenings.
Diversifying is part of her success but she says her customers also like buying in person rather than online.
They take pleasure from handling and owning books, she said.
I wonder if this has something to do with how well-run major UK bookstore chains are (small stores in high-traffic areas) compared to American ones (strip-mall big boxes, full of trashy ancillary merch and empty of foot traffic.) The literary retail culture there makes people want to drop in and fuss around with books, while the one here just means no-one is ever in a bookstore in the first place, so they just order stuff on Kindle.