They've "expressly prohibited" turning anything from the Olympics into "animated formats such as animated GIFs (i.e. GIFV), GFY, WebM, or short video formats such as Vines."
You know what, I fucking surrender. Olympic corruption, greed and venality has been boundless for decades, but this kind of fantastic out-of-touchness literally leaves me wordless.
2. Internet and Mobile Platforms Notwithstanding any other applicable limitation included in these NARs, Olympic Material must not be broadcast on interactive services such as "news active" or "sports active" or any other related Video on Demand services, which would allow the viewer to make a viewing choice within a channel and to thereby view Olympic Material at times and programs other than when broadcast as part of a News Program as set out in Clause 1 above. Additionally, the use of Olympic Material transformed into graphic animated formats such as animated GIFs (i.e. GIFV), GFY, WebM, or short video formats such as Vines and others, is expressly prohibited.
The International Olympics Committe prohibits press from making GIFs
[Chris Plante/The Verge]