Facebook claims it has developed a way to force ads to appear irrespective of whether visitors are using adblockers, and will soon begin doing so. The Wall Street Journal reports that the technique is "relatively easy" because Facebook doesn't use third-party ad tech—another way of saying that as Facebook serves both content and ads itself, it is at liberty to make them technically indistinguishable from one another.
“This isn’t motivated by inventory; it’s not an opportunity for Facebook from that perspective,” Mr. Bosworth said. “We’re doing it more for the principle of the thing. We want to help lead the discussion on this.”
It'd be understandable if they took an ads-or-GTFO attitude, or presented this as a fuck-you to adblocking companies, many of which are now sleazy middlemen who can be bought off (which Facebook has vowed not to do.) But Facebook insists that users damage the "Facebook experience" when they take matters into their own hands, so it's still, to them, a battle for control over what users can do on their own computers.
Depending on how they are counted, between a quarter and a third of users block ads. Desktop ads account for only a small portion of Facebook's total ad revenue, but command higher rates than mobile ads and are apparently regarded as a soft target for growth:
Facebook stands to gain financially from showing ads to ad-blocking users. On the company’s second-quarter earnings call in July, Facebook executives said its “ad load”—the volume of ads its users typically see—was in a “good zone.” That means it doesn’t think it can push many more ads to users than they already see during the time they are spending on the social network.
Jennifer Newstead helped craft the Patriot Act, a cowardly work of treasonous legislation foisted on the American people in the wake of the 9/11 attacks; later, she served as the Patriot Act's "day-to-day manager" in Congress; today, she is Facebook's general counsel.
In 2017, a 28-year-old law student named Lina Kahn turned the antitrust world on its ear with her Yale Law Review paper, Amazon's Antitrust Paradox, which showed how Ronald Reagan's antitrust policies, inspired by ideological extremists at the University of Chicago's economics department, had created a space for abusive monopolists who could crush innovation, workers' […]
Leaked internal Facebook documents show that Facebook not only planned to sell user data, but that it ultimately “doled it out to app developers who were considered personal “friends” of Zuckerberg”, reports NBC News. Olivia Solon and Cyrus Farivar: The thousands of newly shared documents were anonymously leaked to the British investigative journalist Duncan Campbell, […]
With the intuitive software out there today, anyone can become a music producer. You’ve probably heard that from any number of laptop impresarios, but you still have to know how to use the tools – and Logic Pro X is one of the best platforms out there right now. In order to get the most […]
Believe it or not, PDF files have been the go-to format for contracts and forms of any type since 1993. And sure, they’re easily shareable – but that’s about it. When you need to edit or sign a document – and you will – that’s when frustration can set in. Luckily, there are workarounds, and […]
It’s 4/20! Smoke ’em if you got ’em – and if you haven’t got ’em, check out this roundup of deep discounts on pipes and other accessories. They’re all on sale, but you can take an extra discount off the final price courtesy of the Boing Boing store by using the online code 420SAVE. Freeze […]