Facebook claims it has developed a way to force ads to appear irrespective of whether visitors are using adblockers, and will soon begin doing so. The Wall Street Journal reports that the technique is "relatively easy" because Facebook doesn't use third-party ad tech—another way of saying that as Facebook serves both content and ads itself, it is at liberty to make them technically indistinguishable from one another.
“This isn’t motivated by inventory; it’s not an opportunity for Facebook from that perspective,” Mr. Bosworth said. “We’re doing it more for the principle of the thing. We want to help lead the discussion on this.”
It'd be understandable if they took an ads-or-GTFO attitude, or presented this as a fuck-you to adblocking companies, many of which are now sleazy middlemen who can be bought off (which Facebook has vowed not to do.) But Facebook insists that users damage the "Facebook experience" when they take matters into their own hands, so it's still, to them, a battle for control over what users can do on their own computers.
Depending on how they are counted, between a quarter and a third of users block ads. Desktop ads account for only a small portion of Facebook's total ad revenue, but command higher rates than mobile ads and are apparently regarded as a soft target for growth:
Facebook stands to gain financially from showing ads to ad-blocking users. On the company’s second-quarter earnings call in July, Facebook executives said its “ad load”—the volume of ads its users typically see—was in a “good zone.” That means it doesn’t think it can push many more ads to users than they already see during the time they are spending on the social network.
Facebook is reportedly considering making it just a wee bit clearer that pro-Bloomberg political campaign posts come from paid staffers on Michael Bloomberg’s political campaign. Yes, 2020 is bonkers.
The IRS is suing Facebook for $9bn over unpaid taxes, reports Reuters, targeting its licensing of “intellectual property” to its own Irish subsidiary to shift profits to that lower-taxed jurisdiction. Under the arrangement, Facebook’s subsidiaries pay royalties to the U.S.-based parent for access to its trademark, users and platform technologies. From 2010 to 2016, Facebook […]
Facebook is designed to make you anxious, depressed and dissatisfied, three states of mind that make you more vulnerable to advertising and other forms of behavioral manipulation. Small wonder, then, that people who quit using Facebook report higher levels of life satisfaction and lower levels of depression and anxiety [pdf]. Bloomberg’s article about the study […]
Whether you’re managing a political campaign or building a client base, there comes a time when you stop seeing people and start seeing numbers. This doesn’t happen suddenly. You shake hands, make calls, and build relationships. And then those relationships disappear into a database of donors or customers as your organization grows. People get brought […]
Learning to ride a bike is one of those quintessential childhood experiences that’s as rewarding as it is scary. Prep your precious babe for success by starting them early with the world’s lightest balance bike, the Brilrider FLIGHT. For the uninitiated, balance bikes are no-pedal bicycles that propel forward by pushing off the ground with […]
With so many advancements in modern society, you’d think we’d have moved beyond the butane lighter by now. A pressurized, flammable gas, butane fumes can irritate your eyes and skin, can elevate your heart rate, and even lead to cardiac arrest. And we did mention that whole highly pressurized and flammable part, right? While certainly […]