Last week, freaky photos appeared online of a strange person dressed in a filthy clown costume and carrying black balloons wandering the night streets of Green Bay, Wisconsin. Turns out, "Gags the Clown," as the character was known, turned out to be a hoax by indie filmmaker Adam Krause. He hoped the online freak-out would help market a new short horror film that he plans to complete in the next few months. It worked. From the Green Bay Press-Gazette:
Krause and his film crew had wanted to keep Gags' secret for a little longer and include four more Gags sightings in Green Bay to promote the film. However, according to Krause's post, some actors who did not get parts in the film "felt it was their civic duty to inform the media of what was really going on."
"Green Bay's creepy clown was marketing ploy"
This is easily done yourself, but it was smart of Coors Light (and their creative agency) to create a one-click “Clone Machine” that captures and loops 30 seconds of video of you smiling and nodding along as if you’re paying attention on a Zoom meeting.
Youtuber Microsoft Sam saw something interesting. I left the agency side of advertising over a decade ago because the creativity was smothering me.
Suburban Chicago restaurant The Beacon Tap is offering a free roll of toilet paper with each carryout or delivery order. Normally, restaurant providing toilet paper with their food would be an ominous promotion but in these times, it’s boosted business! From NBC Chicago: “[We were] trying to figure out ideas, and one of our other […]
Twitter rants and various online ugliness aside, social media has actually grown up a bit over the past 15 years. In general, users are warier of their interactions on platforms like Facebook or Instagram — and marketers have taken note. In fact, if you felt retailers you saw on social media were only looking to […]
Virus quarantines and shuttered restaurants sent millions of Americans back to their homes, only to rediscover the joys of firing up an oven and cooking something special for themselves. Whether by desire, necessity, or both, many of us have certainly been spending more time in the kitchen these last few months. And we haven’t just […]
Now that the world is starting to re-emerge from its self-imposed COVID-19 quarantine, we’re all going to have to start making some adjustments to both short-term and long-term changes. And the questions… Should customers be hounded out of a store if they aren’t wearing a face mask? Are crocheted face masks safe or not? And […]