Gwyneth Paltrow is patient zero in many epidemics of terrible health ideas (remember the time she told women to steam their vaginas, a practice that can lead to burns [duh] and bacterial imbalances, and which provides none of the claimed benefits?) but finally, she and her lifestye site Goop have gone too far, prompting even the National Ad Division (the self-regulating arm of the unregulated "supplement" industry) to tell her knock it off.
At issue are the "smoothie dusts" sold by Moon Juice and endorsed by Paltrow, who are heavy advertisers on Goop. According to Paltrow, the dusts can deliver "superior cognitive flow, clarity, memory, creativity, alertness, and the capacity to handle stress," which is why Paltrow uses them daily to optimize her tasks: "brain dust before a long day at the office, sex dust before a date, etc."
The organization has asked Paltrow "to either prove or remove claims printed on the jar like 'Medicinal Grade,' 'Bioactive Power Potion,' and 'All Organic or Wild.'" Not a moment too soon, as Moon Juice "dusts" are now being sold in major department stores.
However, as Phil Are Go reports, numerous talking animals are outraged at the thought of limits on the magic dust claims.
Ad And Supplement Self-Regulation Groups Have Issues With Gwyneth Paltrow’s Favorite Smoothie Dusts [Laura Northrup/Consumerist]
Animal on the Street - Gwyneth Paltrow's "smoothie dust" claims.
[Phil Are Go]
Eight American kids are killed or injured daily by unsecured guns in their homes. The Ad Council, creators of Smokey Bear and other iconic PSAs, launched the End Family Fire campaign to raise awareness.
Apparently Facebook is running TV ads apologizing for being a creepy stalker optimized for organizing Nazi hate-mobs and genocidal pogroms (also apparently: now that all the young people are leaving Facebook, TV is how you reach the company's core user-base).
“101 degrees in the shade…” It’s been hot in the Bay Area and I was joking with a friend that we should take the “Nestea Plunge.” They had no idea what I was talking about which surprised me, given the iconic ad campaign ran from the 1970s through the 1990s (and came back in 2014). […]
Drones are undeniably cool, but not all of us have the Top Gun-level piloting skills required to fly them—unless you’re using TRNDlabs’ new Spectre Drone. Designed new and expert pilots alike, this drone is loaded with fly assist features to make piloting easy, all the while you explore using its built-in HD camera. It’s available in the […]
Whether you’re set to give the toast at your best friend’s wedding or a presentation at work, you’ll be relying on those public speaking lessons you slept through during high school. Scary thought, right? Thankfully, the Public Speaking Bundle is loaded with hacks, tips, and techniques that will get you speaking more naturally and with confidence, […]
The Adobe Creative Cloud suite is the foundation on which many creatives build their careers, but some of its programs, like Photoshop and InDesign, are notoriously complex, making it difficult for aspiring designers, photographers, and the like to break into their field. But, don’t get discouraged. The Pay What You Want: Adobe CC A-Z Lifetime Bundle […]
