Gwyneth Paltrow is patient zero in many epidemics of terrible health ideas (remember the time she told women to steam their vaginas, a practice that can lead to burns [duh] and bacterial imbalances, and which provides none of the claimed benefits?) but finally, she and her lifestye site Goop have gone too far, prompting even the National Ad Division (the self-regulating arm of the unregulated "supplement" industry) to tell her knock it off.
At issue are the "smoothie dusts" sold by Moon Juice and endorsed by Paltrow, who are heavy advertisers on Goop. According to Paltrow, the dusts can deliver "superior cognitive flow, clarity, memory, creativity, alertness, and the capacity to handle stress," which is why Paltrow uses them daily to optimize her tasks: "brain dust before a long day at the office, sex dust before a date, etc."
The organization has asked Paltrow "to either prove or remove claims printed on the jar like 'Medicinal Grade,' 'Bioactive Power Potion,' and 'All Organic or Wild.'" Not a moment too soon, as Moon Juice "dusts" are now being sold in major department stores.
However, as Phil Are Go reports, numerous talking animals are outraged at the thought of limits on the magic dust claims.
Ad And Supplement Self-Regulation Groups Have Issues With Gwyneth Paltrow’s Favorite Smoothie Dusts [Laura Northrup/Consumerist]
Animal on the Street - Gwyneth Paltrow's "smoothie dust" claims.
[Phil Are Go]
CNBC’s Megan Graham set up a website full of scraped news from other sites. Most ad networks she submitted it to approved it for ad placement. I only put a few hours of work into this site, but I don’t do this for a living. Real bad actors can get a lot farther than this […]
Hirviöt (“monster”), was a 2012 public service announcement from Finland in which the adults have been day drinking. It asks: how different are you drunk? The ad was quite effective, as you can see; there’s an article about it at CBS News. A 2009 study found alcohol to be the number one killer of Finnish […]
This ad features Raphael, the teenage mutant ninja turtle, brandishing pickles. It’s not a perfectly on-model Raph — one commenter at YouTube describes it as “my sleep paralysis demon” — but he’s perfect for the mood of the scene. This is also a good entry in the history of advertisements described as “banned” that obviously […]
As the summer surges forward, grilling and evenings in the backyard may be the only serious outdoor excursions many of us take this season. Yet even with all of our current problems, there’s one group who doesn’t care a bit about COVID-19 and will still look to make any trip you make outside into an […]
With all due respect to our vegetarian friends, there might be nothing more intrinsically linked to the 4th of July holiday than a big ole cookout. Sure, fireworks and celebrating the birth of a constitutional republic are great too, but showing off your cooking prowess with a brilliantly seared, mouth-watering slab of grade-A American beef […]
We’re at the midway point of 2020. So…how’s the year going for you so far? Yeah…we can guess. But while there’s a lot about 2020 we can’t directly control, maybe a little retail therapy can help make you feel better. Sure, the 39 items we gathered together can absolutely bring a smile to your face. […]
