Gwyneth Paltrow is patient zero in many epidemics of terrible health ideas (remember the time she told women to steam their vaginas, a practice that can lead to burns [duh] and bacterial imbalances, and which provides none of the claimed benefits?) but finally, she and her lifestye site Goop have gone too far, prompting even the National Ad Division (the self-regulating arm of the unregulated "supplement" industry) to tell her knock it off.
At issue are the "smoothie dusts" sold by Moon Juice and endorsed by Paltrow, who are heavy advertisers on Goop. According to Paltrow, the dusts can deliver "superior cognitive flow, clarity, memory, creativity, alertness, and the capacity to handle stress," which is why Paltrow uses them daily to optimize her tasks: "brain dust before a long day at the office, sex dust before a date, etc."
The organization has asked Paltrow "to either prove or remove claims printed on the jar like 'Medicinal Grade,' 'Bioactive Power Potion,' and 'All Organic or Wild.'" Not a moment too soon, as Moon Juice "dusts" are now being sold in major department stores.
However, as Phil Are Go reports, numerous talking animals are outraged at the thought of limits on the magic dust claims.
Ad And Supplement Self-Regulation Groups Have Issues With Gwyneth Paltrow’s Favorite Smoothie Dusts [Laura Northrup/Consumerist]
Animal on the Street - Gwyneth Paltrow's "smoothie dust" claims.
[Phil Are Go]
Pepsi's plan to pay a Russian company called Startrocket to loft an artificial constellation of cubesats with mylar sails to advertise a "nonalcoholic energy beverage" has been cancelled for unspecified reasons (the company says its prototype launch using high-altitude balloons was a "one-time event").
Propublica is one of many organizations, mainly nonprofits, whose "ad transparency" tools scrape Facebook ads and catalog them, along with the targeting data that exposes who is paying for which messages to be shown to whom.
Tommy Lee Jones does ads for Boss Coffee’s Rainbow Mountain brand of iced coffee, most of which feature him as a fish-out-of-water immigrant observing and enjoying Japanese life, taking odd jobs (cab driver, train station guard, astronaut, etc) and occasionally using his magical powers. It’s like a series of clips from an early-90s science fiction […]
If you can build a cloud infrastructure, you can build a business. Companies are overwhelmingly turning to cloud computing to set up or bolster their network, and it’s easy to see why. It allows on-demand access to processing power, a la carte services, and nearly unlimited storage, all without adding extra systems and the maintenance […]
Does your gaming setup need an upgrade? No need to wait for Christmas. We’ve rounded up the latest tech accessories for your favorite video game platforms. All of them are already sale priced, but you can knock an additional 15% off the final price for Memorial Day by using the online code WEEKEND15. Audeze Mobius […]
Raspberry Pi is one of the world’s most versatile open-source computers. Alexa is a home automation hub with limitless potential. Together, they’re a dream team for ambitious makers, opening the door to everything from automatic lights to voice-controlled robots. Learning Raspberry Pi is meant to be relatively easy for newbies, but its applications with Alexa […]