Dutch manufacturer Vanmoof started printing a photo of a TV set on the boxes it uses to ship bikes. Now the bikes arrive at their destination in perfect condition.
From Cycling Weekly:
"No matter who was doing the shipping, too many of our bikes arrived looking like they'd been through a metal-munching combine harvester. It was getting expensive for us, and bloody annoying for our customers," creative director Bex Rad wrote on the company's blog.
"Earlier this year our co-founder Ties had a flash of genius. Our boxes are about the same size as a (really really reaaaally massive) flatscreen television. Flatscreen televisions always arrive in perfect condition. What if we just printed a flatscreen television on the side of our boxes?
"And just like that, shipping damage to our bikes dropped by 70–80%."