Kids' bike helmet prototype looks like a LEGO-style toy

Forget kids, plenty of adults would love to rock a bike helmet that made them look like a toy figurine.

MOEF in Denmark made this helmet as proof of concept. They asked, "What if we could make a helmet kids would want to wear?"

The dark hand of DDB, my former ad agency, is behind all this at the behest of Playmobil, but it's cool nonetheless. Call it LEGO hair just to make them mad.

Ny måde at motivere børn til at huske hjelmen? (via core77)