A popular conspiracy theory about millionaire presidential candidate Donald Trump is that his campaign is really just a big advertising effort for his "brand": the Trump name he licenses out to anyone who will pay for it. If this was his plan, Alexandra Bruell writes in the Wall Street Journal, it was a bad one. The tape of him boasting about sexually assaulting women hits particularly hard.
As of June 2016, when Mr. Trump was already the presumptive Republican nominee for president, the added value of the Trump brand in entertainment was as high as 43%.
But that added value has been significantly diminished since the video surfaced. The perceived added value in TV and entertainment, a category with which he’s closely associated after “The Apprentice,” fell 13 percentage points as of Oct. 9, while the value of the Trump brand dropped 8 percentage points in real estate and 6 percentage points in country clubs and golf clubs, according to Brand Keys.
“What we know for sure is that these brand engagement numbers correlate very highly with consumer behavior in the marketplace,” said Mr. Passikoff. As the Trump brand becomes more toxic, “consumers will be distancing themselves from Trump-branded products as well.”
Even if his remarks subside in the public imagination, he's in it to the end, and "Trump" could end up signifying bigshot losers. Not great for any business, but bigly so in hospitality and entertainment.
The New York Times reports that ‘the Omarosa tapes’ have the grifters occupying the White House absolutely terrified.
Following the lead of the Boston Globe, close to 350 newspapers across the country ran editorials today in defense of a free press after President Trump declared the media was the “enemy of the state.” This greatly displeased Emperor Trump, leading to a Twitter tirade this morning.
Here’s a montage of Trump’s hateful, racist remarks through out the years. “Maybe hate is what we need if we’re going to get something done.” “I have absolutely no compassion.” “A well-educated black has a tremendous advantage over a well-educated white.” “If I were starting off today, I’d love to be a well educated black […]
From self-driving cars to Siri, we’ve already gotten a taste of what AI can do, and now this groundbreaking technology is making its way to education and revolutionizing the way we learn new languages. Mondly uses state-of-the-art speech recognition to help you speak foreign languages like a true local. Lifetime subscriptions are on sale for […]
We’ve all used Excel at some point in our careers, but chances are most of us have only scratched the surface of what this ubiquitous program can do. From automating simple tasks to presenting data through beautiful charts and PivotTables, Excel brings a ton of utility to the table that can make a huge impact […]
Traveling isn’t always the most comfortable experience, but at least you have your music to keep you company on those long flights. That is, until your chatty neighbor and that crying baby three seats over drown out your playlist. These Paww WaveSound 3 Noise-Cancelling Bluetooth Headphones block up to 20 decibels of audio, so you can […]