A popular conspiracy theory about millionaire presidential candidate Donald Trump is that his campaign is really just a big advertising effort for his "brand": the Trump name he licenses out to anyone who will pay for it. If this was his plan, Alexandra Bruell writes in the Wall Street Journal, it was a bad one. The tape of him boasting about sexually assaulting women hits particularly hard.
As of June 2016, when Mr. Trump was already the presumptive Republican nominee for president, the added value of the Trump brand in entertainment was as high as 43%.
But that added value has been significantly diminished since the video surfaced. The perceived added value in TV and entertainment, a category with which he’s closely associated after “The Apprentice,” fell 13 percentage points as of Oct. 9, while the value of the Trump brand dropped 8 percentage points in real estate and 6 percentage points in country clubs and golf clubs, according to Brand Keys.
“What we know for sure is that these brand engagement numbers correlate very highly with consumer behavior in the marketplace,” said Mr. Passikoff. As the Trump brand becomes more toxic, “consumers will be distancing themselves from Trump-branded products as well.”
Even if his remarks subside in the public imagination, he's in it to the end, and "Trump" could end up signifying bigshot losers. Not great for any business, but bigly so in hospitality and entertainment.
Secretary of State Mike Pompeo today said the United States will revoke entry visas for the Saudi men accused of torturing and assassinating Washington Post contributing journalist Jamal Khashoggi at the Saudi Consulate in Istanbul, Turkey.
They’re coming for your health insurance, your guns, your Social Security, they’re giving illegal immigrants free cars, and they love terrorists. “False, false, false, false, false, false, false,” says Daniel Dale of The Star, writing about Trump’s midterms strategy of lying his damn fool ass off.
With midterms around the corner, McSweeney’s has gathered 112 of Donald Trump’s “worst cruelties, collusions, corruptions, and crimes.” The list is the first in a series. It begins in 2011, well before he got into office, and ends with his February 2017 atrocities. Next week they will share “Atrocities 113-192.” It’s a drag to see, […]
If you’re shopping for a camping lantern, you’re looking for reliability, period. So it’s nice to find something like the Revogi Convertible LED Lantern that jumps over that low bar and actually offers some versatility. Made of simple materials, the Revogi is high-tech in a refreshingly minimalist, eight-ounce package. Yes, it’ll light up the campsite […]
No matter what your business, Microsoft’s slate of Office software is as essential as desks and chairs – so much so that most workers are expected to know their way around it before they even get in the door. Whether you need an introduction, a brush-up or a level-up to your knowledge of these tools, […]
Speed reading isn’t just an innate skill possessed by a lucky few. Anyone can learn to speed read, and the benefits are endless. The brain can process more information than most people have time to soak up, but you can make that time now with the 2018 Award-Winning Speed Reading Bundle. The first half of […]