A popular conspiracy theory about millionaire presidential candidate Donald Trump is that his campaign is really just a big advertising effort for his "brand": the Trump name he licenses out to anyone who will pay for it. If this was his plan, Alexandra Bruell writes in the Wall Street Journal, it was a bad one. The tape of him boasting about sexually assaulting women hits particularly hard.
As of June 2016, when Mr. Trump was already the presumptive Republican nominee for president, the added value of the Trump brand in entertainment was as high as 43%.
But that added value has been significantly diminished since the video surfaced. The perceived added value in TV and entertainment, a category with which he’s closely associated after “The Apprentice,” fell 13 percentage points as of Oct. 9, while the value of the Trump brand dropped 8 percentage points in real estate and 6 percentage points in country clubs and golf clubs, according to Brand Keys.
“What we know for sure is that these brand engagement numbers correlate very highly with consumer behavior in the marketplace,” said Mr. Passikoff. As the Trump brand becomes more toxic, “consumers will be distancing themselves from Trump-branded products as well.”
Even if his remarks subside in the public imagination, he's in it to the end, and "Trump" could end up signifying bigshot losers. Not great for any business, but bigly so in hospitality and entertainment.
What’s a little harsh interrogation between friends? President Donald Trump’s pick Gina Haspel was today voted in by the Senate as the new head of the CIA, despite playing a key part in post-9/11 torture programs under President George W. Bush. Her role in destroying the CIA’s damning torture tapes in earlier years makes her […]
Edward Suazo recorded and posted a video of a white man harassing his wife and the cashier at a NYC deli; the Caucasian fellow was triggered by hearing people speaking in Spanish, prompting him to loudly, grossly insult several strangers, accusing them of being undocumented immigrants and vowing to have them deported.
Matthew Heimbach has been sent to jail. You may remember him from such violent, bigoted hits such as physically assaulting a black protester at a Trump rally back in 2016 or his time leading the Traditionalist Worker Party–a delightful whack of scum described by the the Anti-Defamation League as a neo-Nazi group whose goal is […]
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