A popular conspiracy theory about millionaire presidential candidate Donald Trump is that his campaign is really just a big advertising effort for his "brand": the Trump name he licenses out to anyone who will pay for it. If this was his plan, Alexandra Bruell writes in the Wall Street Journal, it was a bad one. The tape of him boasting about sexually assaulting women hits particularly hard.
As of June 2016, when Mr. Trump was already the presumptive Republican nominee for president, the added value of the Trump brand in entertainment was as high as 43%.
But that added value has been significantly diminished since the video surfaced. The perceived added value in TV and entertainment, a category with which he’s closely associated after “The Apprentice,” fell 13 percentage points as of Oct. 9, while the value of the Trump brand dropped 8 percentage points in real estate and 6 percentage points in country clubs and golf clubs, according to Brand Keys.
“What we know for sure is that these brand engagement numbers correlate very highly with consumer behavior in the marketplace,” said Mr. Passikoff. As the Trump brand becomes more toxic, “consumers will be distancing themselves from Trump-branded products as well.”
Even if his remarks subside in the public imagination, he's in it to the end, and "Trump" could end up signifying bigshot losers. Not great for any business, but bigly so in hospitality and entertainment.
John Oliver made fun of Trump lawyer Rudy Giuliani’s terrible performance on the talk shows Sunday. Giuliani’s “truth isn’t truth” statement should surely end up inscribed on both his and Trump’s gravestones: a bungled effort to describe perjury traps and other reasons one should generally not talk to cops and most certainly not the FBI. […]
Invest in popcorn stocks. Omarosa Manigault Newman “has a stash of video, emails, text messages and other documentation” of rampant fear and loathing inside the Trump White House, The Associated Press reported on Friday.
In secret court proceedings, the U.S. government is trying to force Facebook to help wiretap Messenger. Facebook has declined, so the Justice Department is asking a judge for an order of contempt.
Drones are undeniably cool, but not all of us have the Top Gun-level piloting skills required to fly them—unless you’re using TRNDlabs’ new Spectre Drone. Designed new and expert pilots alike, this drone is loaded with fly assist features to make piloting easy, all the while you explore using its built-in HD camera. It’s available in the […]
Whether you’re set to give the toast at your best friend’s wedding or a presentation at work, you’ll be relying on those public speaking lessons you slept through during high school. Scary thought, right? Thankfully, the Public Speaking Bundle is loaded with hacks, tips, and techniques that will get you speaking more naturally and with confidence, […]
The Adobe Creative Cloud suite is the foundation on which many creatives build their careers, but some of its programs, like Photoshop and InDesign, are notoriously complex, making it difficult for aspiring designers, photographers, and the like to break into their field. But, don’t get discouraged. The Pay What You Want: Adobe CC A-Z Lifetime Bundle […]