In a trademark infringement case filed against Mobile Star LLC, which it claims is a prolific counterfeiter, Apple says that more than 90% of the "official" gadgets sold in its name at Amazon are fake. [via]
Moreover, they're mostly garbage, and potentially dangerous.
Consumers, relying on Amazon.com's reputation, have no reason to suspect the power products they purchased from Amazon.com are anything but genuine. This is particularly true where, as here, the products are sold directly "by Amazon.com" as genuine Apple products using Apple's own product marketing images. Consumers are likewise unaware that the counterfeit Apple products that Amazon.com sourced from Mobile Star have not been safety certified or properly constructed, lack adequate insulation and/or have inadequate spacing between low voltage and high voltage circuits, and pose a significant risk of overheating, fire, and electrical shock. Indeed, consumer reviews of counterfeit Apple power adapters purchased from Amazon.com and from the above ASIN report that the counterfeit products overheat, smolder, and in some cases catch fire:
Amazon seems to have gone well shady lately—something's got to give. Lukewarm take: the vast majority of users will think the fakes are genuine even with the media fuss over it, Apple's reputation is what gets quietly burned at the weekend barbecues of America, and Amazon is monolithically indifferent to counterfeiting. Apple might then consider the unquantifiable value of not charging $29 for Lightning cables.
UPDATE: Amazon spokesperson Aaron Toso responds:
“Amazon has zero tolerance for the sale of counterfeits on our site. We work closely with manufacturers and brands, and pursue wrongdoers aggressively.”