I still love Twitter and hope it finds a way forward. But it looks like all the potential suitors have passed on buying it, and job cuts are in the offing.
Twitter Inc., having failed to sell itself, is planning to fire about 8 percent of its workforce as the struggling social-media company prepares to go it alone for the time being. Twitter may eliminate about 300 people, the same percentage it did last year when co-founder Jack Dorsey took over as chief executive officer, according to people familiar with the matter. Planning for the cuts is still fluid and the number could change, they added. The people asked not to be identified talking about private company plans.
The other day, "George Zimmerman" was trending again. It was right there in the little box on the homepage. When you clicked on this hashtag, the second result was (and still is) an exhortation to follow a fake/ironic George Zimmerman account, with this bio:
Perhaps I get unique results for some algorithmic or settings-based reason that escapes me; it shows up irrespective of whether I have the "sensitive media" content filters checked. It looks like anyone from Salesforce or Disney who fired up Twitter last week and clicked on this promoted topical hashtag got this in their face. Maybe it's naive to think they would have been influenced by this, or that it's an easy thing to exclude at Twitter's scale. But I can't escape the nagging feeling that it being there represents a decision. I don't get it.
So I guess my question is this: what value is there in telling those who click on a top trending hashtag what Fake George Zimmerman hates?