Around Christmas, many KFC restaurants in Japan see 10 times their average daily sales. Customers order their KFC special Christmas dinner weeks in advance or wait in line for hours to score a Kentucky Christmas dinner package including chicken, side dishes, cake, and even wine. WTF??! Marketing, that's what. From the BBC:
According to KFC Japan spokeswoman Motoichi Nakatani, it started thanks to Takeshi Okawara, the manager of the first KFC in the country. Shortly after it opened in 1970, Okawara woke up at midnight and jotted down an idea that came to him in a dream: a “party barrel” to be sold on Christmas.
Okawara dreamed up the idea after overhearing a couple of foreigners in his store talk about how they missed having turkey for Christmas, according to Nakatani. Okawara hoped a Christmas dinner of fried chicken could be a fine substitute, and so he began marketing his Party Barrel as a way to celebrate the holiday.
In 1974, KFC took the marketing plan national, calling it Kurisumasu ni wa Kentakkii, or Kentucky for Christmas. It took off quickly, and so did the Harvard-educated Okawara, who climbed through the company ranks and served as president and CEO of Kentucky Fried Chicken Japan from 1984 to 2002.
The Party Barrel for Christmas became almost immediately a national phenomenon, says Joonas Rokka, associate professor of marketing at Emlyon Business School in France. He has studied the KFC Christmas in Japan as a model promotions campaign.
“It filled a void,” Rokka says. “There was no tradition of Christmas in Japan, and so KFC came in and said, this is what you should do on Christmas.”
"Why Japan celebrates Christmas with KFC"
I love Corgis so much. This Japan-based bakery’s corgi butt bread is something that I can really get behind.
I was looking at photos of Chigasaki, Japan in Google Images when I saw a photo a smiling man with what looked to be a huge pink bump on his shoulder. I clicked for a closer look and learned that he is a katsugite, a person who helps carry one-ton Shinto shrines supported on wooden […]
Language learning brand Busuu took to the streets of London to see if native English speakers could translate the Japanese words thrown at them. They did better than I would have! Just like the English language has borrowed words from Japanese, like karaoke or sushi, modern Japanese uses a fair amount of vocabulary borrowed from […]
Once you’ve cut steak or poultry with some actual quality knives, it’s really tough to go back to those budget blades you bought at the department store a couple of decades ago. Consider that a fair warning about this 5-Piece Professional Damascus Chef’s Kitchen Set. The holiday discount makes it easy to buy for a […]
Concerned about your eyesight? You probably should be. And we’re not just talking about seniors here. Young or old, we’re all at risk of coming down with vision issues Most of us might get a vision test only once every couple of years or so when we get a new pair of glasses – if […]
We love our smartphones and tablets, but we also love to write. For a while now, there hasn’t been a workable solution. Either hook it up to a keyboard (which defeats the purpose of a portable gadget) or resign ourselves to typing on tiny, unresponsive glass icons. Looks like technology has finally caught up to […]