Around Christmas, many KFC restaurants in Japan see 10 times their average daily sales. Customers order their KFC special Christmas dinner weeks in advance or wait in line for hours to score a Kentucky Christmas dinner package including chicken, side dishes, cake, and even wine. WTF??! Marketing, that's what. From the BBC:
According to KFC Japan spokeswoman Motoichi Nakatani, it started thanks to Takeshi Okawara, the manager of the first KFC in the country. Shortly after it opened in 1970, Okawara woke up at midnight and jotted down an idea that came to him in a dream: a “party barrel” to be sold on Christmas.
Okawara dreamed up the idea after overhearing a couple of foreigners in his store talk about how they missed having turkey for Christmas, according to Nakatani. Okawara hoped a Christmas dinner of fried chicken could be a fine substitute, and so he began marketing his Party Barrel as a way to celebrate the holiday.
In 1974, KFC took the marketing plan national, calling it Kurisumasu ni wa Kentakkii, or Kentucky for Christmas. It took off quickly, and so did the Harvard-educated Okawara, who climbed through the company ranks and served as president and CEO of Kentucky Fried Chicken Japan from 1984 to 2002.
The Party Barrel for Christmas became almost immediately a national phenomenon, says Joonas Rokka, associate professor of marketing at Emlyon Business School in France. He has studied the KFC Christmas in Japan as a model promotions campaign.
“It filled a void,” Rokka says. “There was no tradition of Christmas in Japan, and so KFC came in and said, this is what you should do on Christmas.”
"Why Japan celebrates Christmas with KFC"
These Japanese single color jigsaw puzzles are appropriately named “Pure Hell.” They’re available with 1,000 or 2,000 tiny pieces, black or white. Pure Hell jigsaw puzzles (Amazon via Laughing Squid)
Yasukuni Notomi ("a writer who has covered the world of stationery for many years") provides an introduction to the creative explosion in Japanese scissor-design, beginning with the "Pencut," a scissor that fits in a normal pencil-case, with retractable elastic loops for your fingers and full-length blades so you don't sacrifice power for portability.
Lignum vitae is an extraordinarily dense and hard wood, so kiwami japan wanted to see if a knife made of the wood could maintain a sharp blade. An interesting and relaxing experiment.
Surfing on public Wi-Fi is convenient, but it’s far from safe. Whether you’re at a cafe or hotel, connecting to an unsecured network exposes you—and your personal information—to a host of hazards, including hackers, government spies, and trackers. Private Internet Access helps you navigate past these risks and tap into a safer, restriction-free internet, and […]
The web is vast, and while there’s room for everyone, competition is stiff when it comes to landing on that first page of a Google search. That’s why developers aren’t afraid to spend exorbitant amounts of time and money on search engine optimization (SEO) to ensure their sites rank higher than others. However, not all […]
Many of us enjoy the aesthetic of vintage electronics, but trying to use most hardware from the 1950’s isn’t necessarily practical. This is especially true where speakers are concerned. While most of us can appreciate the old-school feel of retro speakers, they have a hard time matching the convenience and power delivered by today’s Bluetooth speakers. […]