Kodak's Ektachrome film, developed in the 1940s, was a favorite of National Geographic photographers. But digital cameras flatlined the sales and it was discontinued in 2012. A revived interest in film cameras has prompted Kodak to revive the beloved 35mm film. Look for it later this year.
From Kodak's press release:
Ektachrome Film has a distinctive look that was the choice for generations of photographers before being discontinued in 2012. The film, known for its extremely fine grain, clean colors, great tones and contrasts, became iconic in no small part due the extensive use of slide film by National Geographic Magazine over several decades.
Resurgence in the popularity of analog photography has created demand for new and old film products alike. Sales of professional photographic films have been steadily rising over the last few years, with professionals and enthusiasts rediscovering the artistic control offered by manual processes and the creative satisfaction of a physical end product.
Both rookie filmmakers and analog die-hards alike will find something to love in Danny Plotnick’s new coffee table book ‘Super 8: An Illustrated History.’ Newcomers will whisper a quiet “thank you” before tucking in their iPhones tonight after they’re introduced to the laborious process that their filmmaking ancestors went through, from buying expensive film stock […]
In Rob Walker’s fantastic newsletter, The Art of Noticing, he recommends an activity called “Narrate A Piece of Quotidian Footage” which is from his book: Basically, find or make a short, random, totally banal video of people or objects moving around; study it closely; and invent a potential voiceover that makes it seem as if […]
Parasite director Bong Joon-ho drew out beautiful storyboards before rolling film. He’s combined his drawings and all of the movie’s dialogue into Parasite: A Graphic Novel in Storyboards coming out in May. In the videos above and below, Through the Viewfinder compared the storyboards and the scenes from the actual film. (via Kottke)
When you were 10 and your mom demanded you finish your vegetables or go to your room, you were mad. Even as kids, we hated it when we were ordered to do something. Car insurance is a federal mandate, yet that’s only one of the reasons why most Americans would rather do just about anything […]
We all know the drill. As the overlords of the smartphone and tablet markets, the braintrust at Apple very seldom hold sales on their signature devices. So rather than spending almost $1,000 on a brand-new iPad Pro, the folks in Cupertino are instead giving you the opportunity to score one for about a third of […]
Entrepreneurs looking for new avenues to reach customers may not have considered one of the fastest-growing content mediums today: podcasting. And we don’t mean just dropping an advertisement for your product or service in the middle of a popular show. Right now, there are about 850,000 active podcasts reaching 165 million Americans. Those listeners are […]