Diamond Route Japan went all in on this gorgeous series of tourism ads. Their living samurai spirit ad taps into the romantic view of Japan depicted in their renowned epic period films.
The "diamond route" is the company's nickname for regional tourism in three prefectures: Fukushima, Tochigi and Ibaraki north of Tokyo. For many outside of Japan, their only association for Fukushima is the nuclear plant damaged in the 2011 tsunami, but that affected area is about 10% of the prefecture. The area is known for its snow and winter sports: