Daniel Solé is the creator of @FutureCNN, an icily satirical Twitter account that depicts CNN freeze-frames from a few months in the Trumpian future.
In his new video, all the soulstring-tugging marketing techniques AirBNB put to use in its anti-Trump superbowl ad are recast in the same way: the same voice, but addressing the direr straits of an indefinite but imminent tomorrow.
There's a weird power to it. Like @FutureCNN's chyrons, which ridicule both Trump's grossness and CNN's inanity, this targets two things: Trump's grossness and the glassy manipulations of advertising. The satirical notes are exactly the sort of thing that a marketing agency would deploy to leaven an ad trading in holocaust imagery to appeal to its progressive market (albeit taken to a mocking extreme.)
That said, the implication that startups will remain liberal-oriented is at least optimistic! I, however, anticipate a future where these ostensibly progressive tech companies flip their script without dropping their smile. Same voice but new values, with the proverbial unannounced floorboard inspections buried in the small print.
"Ads from the future" is just my cup of tea.
The 2019 LEGO Star Wars Advent Calendar is here. Palpatine will rise! LEGO Star Wars Advent Calendar 75245 Building Kit, New 2019 (280 Pieces) via Amazon
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In May 2019 Dillon Shane Webb bought a sticker that read “I EAT ASS” and affixed it to the back window of his truck. A cop didn’t like it, and pulled Webb over. Webb argued with the cop and was arrested. Vice has a video of how the arrest turned Webb into an unlikely free […]
Studies have shown cannabidiol (more popularly known as CBD) to be effective in two main areas: Pain relief and stress relief. Both of those make the non-psychoactive, cannabis-derived compound a natural for topical creams. There’s no shortage of CBD products out there, but here’s eight of our favorites, all specifically designed for dermatological use – […]
If you’re part of the maker community, you know Make:. Though Make: magazine is off the shelves as of this year, the eBooks and resources put out by Maker Media are still a fantastic resource for the new generation of tinkerers, hackers, and robotics geeks. If you’re in that tribe, listen up: they’ve released a […]
Life isn’t getting any less hectic, and pressure cookers are a quick, healthy solution for a growing number of kitchens. But if you thought your Instant Pot was versatile, there’s a major upgrade on the market: The Yedi 9-in-1 Total Package Instant Programmable Pressure Cooker. If you’ve somehow never used a pressure cooker before, try […]